I'm Ali, the founder of Inspired Styling
After studying Textiles & Fashion and then graduating from University of the Arts London, I enjoyed a successful marketing career. When I was made redundant, I lost my identity in many ways. My wardrobe was a jumble of sale bargains and outfits from my pre-kids days. I received a colour analysis as a gift, and I was hooked! I rediscovered my love of dressing to make myself feel good and wanted to others to experience this joy too. Reinvigorated by a confident new lease of life, I researched day and night to learn my craft. I launched Inspired Styling and the rest is history!
Today, my personalised online services help women across the UK feel amazing in what they wear every day. I also offer in-person image consultations in the London and Surrey areas.
Biggest fashion moment?
Making my own wedding dress (with the help of my talented Mum).
Worst styling disaster?
Going bleach-blonde in my teens. It looked awful with my colouring!
Favourite clothing colours?
Dusky pinks and pale olive greens. Perfect for a Muted Autumn like me.
Patterns or plain?
I’m a big leopard print fan. It’s timeless and surprisingly easy to co-ordinate with.
Favourite look?
Dresses and skirts are my go-to. Comfy, and looks like I’ve made an effort!
What makes my services stand out?
Accessible
I’m not an intimidating high-end fashionista or a snobby image consultant! I recommend appropriate high-street looks for your lifestyle that are stylish yet comfortable. I want you to feel good in clothes that suit you. My recommendations are shared in a supportive way, and I celebrate all body shapes and sizes.
Inspiring
I’m here to help get you out of a style rut. My mission is to get you feeling excited to get dressed, and glowing with confidence at your radiant reflection. Using personal colour analysis as a foundation, I'll give you the tools to build your signature style. Whether it's staples or statement pieces, let’s invest in you, because you’re worth it!
Convenient
Whether you’re busy at work or juggling home life (or both!), my online fashion stylist services fit around you, without the need for an in-person consultation. There's no travel or appointment to make. Simply buy online, fill in a client form and send me photos. Your personalised style guide will land in your inbox. Voila!
Pragmatic
Whilst it’s fun to hit the shops, I’m also mindful of sustainable choices and spending wisely. I advise clients to ‘shop’ their own wardrobes, have clothes altered and buy pre-loved. My simplest recommendations include experimenting with accessories and how to style existing pieces.
Recognised as one of the UK's 100 most impressive small businesses
Following a nationwide search, Inspired Styling was selected as part of the SmallBiz100 line-up, which showcased 100 of the UK's most impressive independent businesses as part of Small Business Saturday in December 2024.
Running in the UK for over a decade, Small Business Saturday celebrates small businesses and encourages consumers to support businesses in their communities.
I was invited to a special lunch event at The House of Lords to celebrate this accolade!
As seen in national press and magazines
My personal styling advice has been published in Woman & Home, Women’s Health, Men’s Journal, The Telegraph and GB News. I’m delighted to have worked on PR campaigns with several leading fashion brands including Next, Joules and Michael Kors.
If you're a journalist looking for expert stylist commentary please get in touch.
